# How you make money

Buy the side you believe in. If the crowd comes around, your side’s price rises. Sell to lock it in.

*Figure: Two market caps on the Ansem market: you buy COOL for $1,000, the crowd buys COOL and sells SUCKS, COOL climbs while SUCKS sinks, and you sell for about $1,681.81.*

## Three ways to earn

-   ### Trade the swing
    
    Buy a side before the crowd. Sell after it comes your way.
-   ### Outlast the other side
    
    When one side gives up and sells, the side that holds gains.
-   ### Launch and earn
    
    Open a market and earn a fee from every trade on it, on both sides.