# Unlimited upside

Belief caps at 100%. The price doesn’t.

*Figure: Two charts sharing one axis of money flowing into COOL. COOL's share rises fast and flattens just under 100%. COOL's market cap keeps climbing past $10 million.*

-   **Your side keeps growing, even at 99%.** Consensus can’t go past 100%, but the price can. Every new buyer pays more than the last, so a side’s market cap keeps multiplying.
    
-   **Early pays most.** Buy before the crowd, and every buyer after you lifts the price of what you hold.